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We are not a traditional digital marketing agency. As owners and operators of healthcare practices ourselves, we know that what truly matters is not just leads or clicks—it’s actual patients walking through the door. That’s why we combine our digital marketing expertise with robust data infrastructure to track real, tangible results.
Here are the levers we use to get results.
SEO is an organic strategy to improve your website’s visibility on search engines. Unlike paid marketing, SEO generates sustainable, ongoing traffic without recurring ad costs, helping you consistently attract patients.
Don't waste time on writing content from thin air, that's not how SEO works.
Use paid search engine advertising (like Google Ads) to increase visibility and drive targeted traffic to your website. This helps increase visibility for high-income keywords that your website isn’t ranking for organically yet. By paying for ad placements, SEM ensures your services are visible to potential patients who are actively searching for specific and valuable terms.
Social Media Marketing on Meta platforms (i.e. Instagram, Facebook) helps boost brand awareness, drive engagement, and convert leads by reaching the right audience.
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As a small healthcare practice, we understand that it doesn’t always make financial sense to hire a dedicated person for corporate outreach. When you're a client of The Health Collective, you get to leverage our network of>190 corporate partners, putting your practice in front of potential new patients and creating mindshare—without the additional costs of expanding your team. We handle the outreach, event planning, and relationship management, so you can turn up and deliver your best.
Here are some of the initiatives you can benefit from.
Expand your reach to new patients by offering on-site health screenings for corporate clients. We handle all the logistics, organising both free and paid screenings, making it easy for employees to gain valuable health insights. This service allows you to connect with potential patients directly at their workplace, without the hassle of coordination.
Expand your impact by offering corporate health talks that educate and inspire employees to prioritise their health, leading to improved workplace productivity. With our expertise and experience, we support corporates in delivering high-quality health talks and advice, helping to foster a healthier, more engaged workforce.
Gain full transparency into your clinic’s performance with our customised data solutions. We build a comprehensive data lake by integrating your practice management and marketing tracking systems, providing real-time insights into the metrics that matter most. Monitor daily cash flow, track future appointments, evaluate practitioner performance, and identify actual patient numbers by channel—including online sources like Google Ads and Meta. With these actionable insights, you can make timely informed decisions to optimise operations and drive growth.
Here are the key features of the data infrastructure we build:
With real-time financial tracking, you can monitor daily cash flow, assess revenue trends, and manage outstanding payments with ease. The dashboard also projects future appointments and expected income for the month, helping you stay ahead of your clinic’s financial performance.
Our dashboard provides a detailed view of patient acquisition metrics segmented by marketing channels, including Google Ads, Meta, organic search, and corporate partnerships. It allows you to analyse critical data such as cost per lead (CPL), cost per patient (CPP), and conversion rates to optimise your marketing strategy.
Evaluate the performance of your practitioners with key metrics such as patient volume, appointment retention rates, and treatment revenue. The dashboard also tracks operational efficiency, including no-show rates and appointment utilisation, giving you the tools to streamline clinic operations effectively.